1. Title tags
Assuming you’ve already done your keyword analysis, this is one of the most significant SEO elements on the page. If you don’t, here is a step-by-step guide about how to study keywords.
The title tag shows the search engines what the page is about and that the page on the website is important to the keyword or keyword phrase. Title tags should be special for each page. In search results, search engines can show the keyword phrases if the user searches for those keywords. This improves exposure and click-through speeds.
Let’s assume that you’re trying to rank for “Chicago Web Design,” your title tag could look like this:
Chicago Web Design and Development | Orbit Media
- Your title tag should be written as follows: Main Keyword – Secondary Keyword | Brand Name
- Using a dash between your keyword phrases and a pipe at the end of your brand name.
- Avoid duplicate title tags
- Keep title tags at or below 55 characters in length, including gaps. If you’re interested in learning more about the latest title tag rules, check out this article from Dr Pete.