To ensure good results for your business, you will need to take some clear preliminary steps to ensure that you have the right people working on your website to drive qualified leads and execute a strategic marketing plan.
Consider an SEO company an extension of your team. You’re going to want to make sure they’re a good match not just based on experience, but you’re also going to think you’re going to connect with them daily, and you’re going to want to find a team that you’re going to get along with.
How to Choose an SEO Company?
Here are 7 items that you should look at before you settle on your next SEO company.
- Specialities and services
- Reviews and references
- Portfolio and case studies
- Experience and ethics
- Follow and subscribe
- Contracts and pricing
- Schedule a consultation
Now let’s dig a little further into each of these things and prep yourself with questions to ask during your initial discussions with SEO company candidates.
1. Look at The Company’s Specialities and Services?
When you hire an SEO company, look at their website to see if they appear to specialize in just one business, area, or service line. They can share what you can expect from each service and case study.
Have a look at their awards and certifications, which will back up their experience.
Questions to ask:
- Do you specialize in any service, location, or industry?
- Do you offer more than just SEO?
2. Check References and Reviews
It’s important to look at what SEO has done in the past, because otherwise when it’s a fairly subjective operation, the customer might be dissatisfied after all is said and done.
You should look at website ratings such as Google and Facebook and digital agency portfolios such as Design Rush, Clutch, and UpCity to find out more about the SEO companies you are considering. You may also have found another contender!
The compilation of references is another key step in the research process when shopping for an SEO company. Ask about the sites they’ve operated on in the past to make a record of them. Do your research and make a few calls to former customers and make sure that you collect correct details.
Questions to ask current clients:
- What do you love most about this SEO company?
- What is one thing you think this SEO company could improve on?
- Have you worked with other SEO companies in the past?
3. Dive into Their Portfolio and Case Studies
When selecting an SEO company, look at the details of what they have done to other clients. By looking at their portfolio and case studies, you will usually get a sense of their personality and what sort of outcomes their customers receive. You will also learn how to incorporate other services into their SEO, such as pay-per-click (PPC), social media, and web design.
To have access to examples of past work, you may consider asking SEO for a portfolio if it is not readily available on their website. This helps you to browse around and look at a real-life representation of what is being offered to you. It gives you a concrete and visual understanding of what you should expect from an SEO campaign.
Questions to ask:
- Can you submit a few case studies that showcase your services particularly for a business like ours?
- What if I try to integrate PPC or social media services in a couple of months?
4. Research The Team and The Company’s Ethics
This may be one of the most important aspects when it comes to selecting an SEO company.
LinkedIn may be your one-stop shop to collect this data, but it’s a great idea to look at their leadership team and SEO team members to learn more about their profiles. Chances are that you may be related to someone who works there and can reach out to them for more information about the business.
Ethics and integrity are important when choosing a digital marketing team. If workers on the front lines do not have a clear sense of the spirit of the company, or if they feel detached from the mission of the company, it is doubtful that they will be committed to outstanding customer service.
Notice the SEO companies can be organized differently. For example, at Thrive, we appoint one SEO specialist to each client and that person serves as a project manager and SEO specialist to prevent any miscommunication and misunderstanding from having more than one primary contact within the organization.
And based on your core beliefs, you will be more likely to partner with a team that is involved in the group and gives back. Or you can admire a leadership team that supports a balanced work-life balance for its workers. Whatever it is, the people in this SEO company must be a good match for you and your business.
SEO is also a service that can be managed in several respects. Maybe you’ve heard the words “white hat” and “black hat” before?
Well, make sure that your SEO company practices a strict code of ethics, and if you take shortcuts to rate your website higher, your website and online credibility may be at risk.
Questions to ask:
- Who will be working on my account?
- What are your core values as a company?
- Do you follow an SEO code of ethics?
5. Follow Them On Social Media and Read Their Blog
Take a while to join them on Facebook and LinkedIn. You may want to read a few blog posts and subscribe to their email newsletter. This will give you a sense of their tone since blogs and social media generally carry out the less formal tone of the firm.
You can also learn their expertise and goals by analysing their content.
One point to remember is that the audience or supporters of an agency tend to be different in the advertisement and marketing field. So don’t be back if you don’t know the material is written for you.
6. Ask About Their Fees and Contracts
The companies are arranged differently and others will operate on an hourly fee, whilst some will lock you in a 6-month contract.
As for other forms of contractors, inquire about their fees and what the anticipated deliverables would be with that amount. You should check the pricing of various SEO companies to ensure that they offer reasonable rates.
If you were getting landscaping done for your home or purchasing some sort of modern technology gadget, you’d want to search around to make sure you got the best value for your money, right?
Similarly, when looking for digital marketing services, you should have some similarities. Pricing is an important part of the decision-making process, so it should be one of the first questions you posed during your initial discussion.
However, you usually get what you pay for so it might not be in your best interest to go for the cheapest alternative. Often, look to the organizations that are going to be attentive to listen to your goals and objectives. This is the kind of information that you are expected to obtain through your conversations with other customers and staff.
Invest in an SEO company that will give you a personalized experience.
Questions to ask:
- What are your fees?
- Do I pay month-to-month or do I have to commit to a certain number of months?
- What is the process for cancelling services?
7. Schedule A Consultation
Before you sign the agreement, it is necessary to arrange a meeting with the SEO company for consideration. You could also wonder if the SEO specialist might be on the call and hear more about the procedure and maybe even see the person you’d be dealing with regularly.
If you are on the market for the right SEO company to help you meet your online marketing targets, make sure to contact the Thrive Internet Marketing Firm.
We offer a wide variety of specialized SEO services to get your company to the top of the search engine results rankings using only accurate future-proof, white-hat SEO techniques.