Same as the reason to engage in SEO services, SEM & SMM is basically another way to help you generate more traffics and more targeted audiences to visit your websites.
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SEM ( Search Engine Marketing ) is usually related much to SEO. While we all know SEO is basically trying to rank well in the organic search result, whereas SEM is gaining visibility on the SERP by simply pay for the results.
SMM is about promoting your business or services via social media platforms such as Facebook, Instagram & Linkedin. Not only cater to demographic and geographical targeting, social media platform such as Facebook also allow behaviours & preferences targeting.