In short, SEO consists of multiple strategies, actions, and best practices, all of which have the ultimate objective of improving your website’s position in search engines, which is why it is called “search engine optimization.”
For companies of all sizes, search engine optimization has become increasingly important over the past decade. If you are a small business owner, you should use SEO to create a strong web presence and bypass your competition to acquire new clients for your business and take it to the next level.
Below is the list of the reasons why businesses should implement SEO:
1) SEO is the primary source of website traffic
We know that a clear majority of the internet-accessing world visits Google at least once a day to obtain information. Google is the world’s most-visited website and the world’s most popular email provider. Not to mention YouTube is the second biggest search engine. Being highly visible by Google and other search engines as a trusted resource will always work in a business’s favor. Quality SEO and a high-quality website make the companies and brands expose to more visibilities and traffics.
2) Increase the customer base & improve the sales
The most successful and affordable marketing strategy that exists today is probably SEO. Also, it will only bring in customers who actively search to find your product or service! Let’s face it; one of the main reasons for having a website is to stand out from your competition and increase your customer base. Businesses with an SEO-optimized website bring in more customers and expand twice as fast as businesses that don’t have one.
3) SEO improve conversions rate
Let’s say you own and run a pool cleaning operation. People are only going to search for pool cleaning services when they need them. If your business is listed as the #1 search result on search engines like Google, what you’re doing makes it easier for consumers to find what they’re already looking for.
In other words, SEO-driven leads are customers that have already expressed the intent of buying your product or service. This is the ideal demographic for small businesses. You won’t have to waste your time on irrelevant leads because a user’s intent is demonstrated through their search queries.
4) Bypass & Beat your Competitors
Let’s take an example of two businesses that offer similar products, at similar prices, in the same industry. One has an optimized website, and the other has a non-optimized website. Considering all else is fair, which company do you think would draw more customers to their website from local searches? What company is likely to grow faster and become more successful?
Search engines and SEO are mighty. If your competitors are doing SEO marketing, you must ask yourself why you haven’t invested in such a strategy yet.
5) SEO is cheaper and much more cost-effective
Cost is obviously one of the most critical factors for business, but SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considered in terms of a brand’s benefit and bottom line.
This is not a marketing cost; this is a real investment in a business. Good SEO implementation in the search engine can rate your website well and get the traffic and attention you want. Besides, SEO will have an impact that will last more than several years. And the more SEO time, effort, and budget.